Phil Weasley
Weasley Studios
Creative Direction · Brand & Web · Illustration · TeachingAbout Phil Weasley | Illustration * Art Direction * Design Education
Welcome to Weasley Studios! I’m Phil Weasley, a Website Creative Director, brand systems lead, and educator working at the intersection of strategy, design, and storytelling. I build scalable digital experiences and visual identities for real-world clients, while maintaining an active studio practice in illustration and narrative-driven projects. Below is a selected set of work that reflects how I think, lead, and make.
Recognition
GCAC Professional Artist Grant
Greater Columbus Arts Council · 2023 & 2024
AIR-gentum Artist Residency
Seville, Spain · 2019
2025 ADDY Award
Student team project, Design Concepts I (as instructor)
Published work
Signe-ture Publishing · Lucky Dice Publishing · Realmwarp Media
Selected clients: Giorgi Bros. · Hart & Hill · Critelli Furniture · Critelli Modern · Andrews Furniture · Skyland · Stahl Home Center · Swann’s · Seifert’s · Frizzell
Featured Projects
01
Giorgi Bros. Furniture
Brand Identity & Website
A family-owned Bay Area showroom, open since 1933, that asked for one thing: “radically simplify.”
Starting from their logo, I built the brand system (type, palette, photography direction) and a calmer site. The main menu went from 30+ items to 7, and furniture now splits into Shop by Room, Category, and Brand. In the first 30 days, visitors from search rose 68.6%.
“People like a more simplified, polished look, which gives it a more modern feel.”
Alisa Giorgi, Giorgi Bros. Furniture
Creative Direction · Brand System · UI/UX
02
Hart & Hill
Brand Identity & Website
“In a world of beige, be a rainbow.” A boutique design brand that refuses to look like a furniture store.
I set the strategy as a “Boutique Showcase” built on the owners’ “Tastefully Unhinged” style. That meant high-contrast Cormorant type, a deep green and pink palette, and editorial layouts that feel like a gallery.
Creative Direction · Brand System · UI/UX
03
Critelli Modern
Brand Identity & Website
“Modern style, within reach.” A brand built for the value-minded modern shopper.
I built the toolkit around one persona, the Savvy Designer, with Geologica and Roboto type and a slate palette. The homepage features the store’s top categories from its analytics. After launch, time on site more than doubled (+114%) and the search click-through rate rose 137%. Clearance and Bestsellers became the most-visited pages after the homepage and shop.
Creative Direction · Brand System · UI/UX
04
Coalescence: A Holiday Collection
Art Direction, Illustration & Book Design
One consistent illustration and layout system across a multi-author holiday anthology.
For Signe-ture Publishing, I art-directed, illustrated, and designed the book. Watercolor-and-ink illustrations, a set palette, and a clear type hierarchy make it feel like one giftable volume in both print and digital. Published in hardcover, paperback & Kindle.
★★★★★ 4.67 reader rating on Goodreads
Art Direction · Illustration · Book Design
05
Rosemary Bunny & Kat Epieces
Visual Development · Series Pitch
Visual development for a proposed five-book children’s series: the world, the cast, and the look.
For PERL Publishing, I designed the characters, environment concepts, and early cover and interior direction, all planned to carry across every book in the series.
Creative Direction · Character Design · Illustration
06
Manor of Dread
Published Adventure: Cover, Interiors & Layout
A published D&D 5e horror adventure. I did the art direction, cover, interior illustrations, and layout.
For Lucky Dice Publishing on DMsGuild, I created the key illustrations, map and environment visuals, and a production-ready layout that sets the tone and stays easy to use at the table.
“Beautiful layout with original illustrations.”
Rogue Watson, DMs Guild review · also reviewed by The Kind GM
Art Direction · Illustration · Layout
07
Seifert’s Furniture
Brand Strategy Guide & Toolkit
A brand system that turns four generations of family history into a modern identity.
The system is built on “small-town integrity”: a warm taupe-and-chestnut palette, Playfair paired with Inter, natural-light photography, and a friendly voice that offers honest guidance instead of sales pressure.
Creative Direction · Brand Strategy · Brand Guidelines
More Work
Critelli Furniture
Brand System · Web · UI/UX · +61.5% organic sessions
Frizzell Furniture Brand Toolkit
Brand Strategy · Identity
Skyland Furniture
Brand System · Web · UI/UX
Cities of Myth: Friends, Foes & Fey
Art Direction · Design Layout
Fabric Farms Lookbook
Layout · Catalog Design
TOWN Dining & Catering
Collateral · Print
33
Retail websites directed since 2025
I’ve worked on 70+ retail websites at R&A Marketing since 2022, and directed 33 of them since 2025 as Web Creative Director. For each one I build the retailer’s brand from the ground up, usually starting from nothing but their logo. That includes the brand strategy guide, type system, color palette, and photography direction, followed by custom web layouts, graphics, and UI/UX. Many of these sites replaced older platforms.
+135.7%
Google impressions, Andrews Furniture, first 30 days
+68.6%
visitors from search, Giorgi Bros., first 30 days
+61.5%
organic sessions, Critelli Furniture
+40%
time on site, Willis Furniture, 90 days
Teaching
Adjunct Professor at Columbus College of Art & Design. My foundations and advanced courses take a “thinking by doing” approach and help students build portfolio-ready work.
★ 2025 ADDY Award · Student team project, Design Concepts I
Design Concepts I · Graphic Design, Advanced
Character & Environment Design · Illustration, Advanced
Digital Design Lab · Foundations
Intro to Illustration · Intro to Graphic Design · Foundations
Intro to Drawing for Entertainment Design · Foundations
Images in this section are student work, shown with credit on the teaching portfolio.